Capstone – Project

Financial Model & Fundraising Strategy for New eCommerce Marketplace

A Collaboration Between

Project Synopsis

CoBuyO offers a e-commerce solution for connecting like-interested buyers looking to purchase products at a lower price with sellers looking to move product and willing to strike a deal. Scheduled for launch in the coming weeks, the CoBuyO marketplace connects like-interested buyers and enables them to capitalize on their collective purchasing power to buy products from sellers in a higher volume and therefore at a lower price. As a new start-up launching a new product in the crowded e-commerce space, the team at CoBuyO is asking you to develop a financial model and fundraising strategy that should inform the company on KPIs they must accomplish within the next 1-5 years in order to interest investors. They would also like your assistance is assembling a pitch deck that adequately showcases the value proposition and growth potential of the business and leadership team.

Project Topics

Data Management

Reporting, Financial Planning & Analysis

Company Information

CompanyCoBuyO
HQN/A
RevenueUnlisted
EmployeesUnlisted
StagePre-Revenue Startup
Hiring PotentialN/A
Websitehttps://wonkamarket.com/

Company Overview

The idea for this platform grew out of the notion that we are all different, yet at the same time, a lot a like. Groups of us often want and need the same things, sometimes these might be very small niche crowds, other times might be entire communities depending on the items/products/services we are focusing on. Regardless, hardly ever, if ever, do we usually stand alone in our desire for "something". And therein lies the purpose of CoBuyO, we make it as easy as possible to leverage the power of the many, so that the individuals can benefit the most The above paragraph was pretty epic huh? If you are still reading (or like most of us "scanning" words), here is a more personal story of how the idea emerged. Long time ago, when I was in 8th grade, I was standing in line waiting to buy tickets to go see the Matrix (yeah, I know great flick), but I noticed a sign/banner hanging above the customer service desk that read "Group of 12 or more, ask about party pricing". And I thought to myself, there is a lot of people in line, why not just ask 12 random people to go to the desk with me and get some special pricing? So you know what I did... nothing, I just waited in line and paid full price, and over the next several years figuratively speaking that is what I and all of You have also been doing, paying full price, waiting for something like CobuyO to come out and allow us, together, to get special pricing.

Experiential Learning Program Details

SchoolDr. D Y Patil B School (DPU)
Engagement Format -
CourseDPU Student Consulting Experience
Level
  • All Graduate
Students Enrolled127
Meeting Day & TimeTBD
Student Time Commitment8-15 Hours Per Week
Company Time Commitment2 Hours
Duration7.14 Weeks

Program Timeline

Key Project Milestones

  • August 3, 2021 - Deep Dive on the Business Model Concept & Key Competitors

    • What is CoBuyO trying to do?
    • Who is their target audience?
    • Who are their core users? How do they interact on the platform?
    • What do you think of the product experience so far?
    • How does the business make money?
    • Who are the company’s key competitors? What makes them similar / different?

    Suggested Deliverable:

    Produce an overview

  • August 18, 2021 - Establish Financial Model Assumptions

    • What is the company’s revenue model? Are there multiple?
    • What volume of customers does the company expect to serve over the next 1-3-5 years?
    • What are the key cost considerations for a talent platform like CoBuyO?
    • Research financial model templates and resources that might be helpful as you explore this business model further
    • What percentage of costs should be allocated to
      • Product / Software Development?
      • Sales
      • Marketing
      • Operations
    • How will this ultimately change as the business grows

    Suggested Deliverable:

    Present your assumptions to the CoBuyO team for feedback

  • September 1, 2021 - Develop Comprehensive Financial Model

    • Build a financial model that showcases the feasible growth of the company over the next 5-years
    • Do the revenues seem realistic?
    • How about the costs?
    • Does the company need to raise money? If so, how much? How soon?

    Suggested Deliverable:

    Showcase your working financial model to the CoBuyO team

  • September 15, 2021 - Develop Broader Fundraising Strategy

    • How should CoBuyO approach the fundraising process?
    • Can you help build a deck that showcases:
      • Problem Statement
      • Product / Solution
      • Traction
      • Team
      • Financial Model
      • Fundraising Terms & Use of Proceeds
    • What types of investors might be interested in participating in a Pre-Seed / Seed round?
    • How can you help CoBuyO best prepare for an A-round in the future?

    Suggested Deliverable:

    Using the financial model and your understanding of the business, help CoBuyO build a comprehensive fundraising deck and strategy

Project Resources

There are no resources currently available

Industry Mentors

Company Admin

Joe McQuaid

admin@cobuyo.com

Academic Mentors

Instructor

Parminder Kaur 

parminder.kaur@dpu.edu.in

Instructor

Suman Deokota

suman.deokota@dpu.edu.in

Instructor

Sonali Saha

sonali.saha@dpu.edu.in

Instructor

Tadnya Parab

tadnya.parab@dpu.edu.in

Instructor

Dr. Atul Kumar

atul.kumar@dpu.edu.in

Instructor

Sachin Napate 

sachin.napate@dpu.edu.in

Instructor

MEENAL SONI

meenal.soni@dpu.edu.in

Instructor

Dr. Sheetal Darekar

sheetal.darekar@dpu.edu.in

Instructor

Rupesh Andhrutkar 

rupesh.andhrutkar@dpu.edu.in

Instructor

Devvrath pancholi 

devvrath.pancholi@dpu.edu.in

Instructor

Chandani Khan 

chandani.khan@dpu.edu.in

Instructor

Tanmay Tyagi 

tanmay.tyagi@dpu.edu.in

Instructor

Dr. Rashmi Paranjpye 

rashmi.paranjpye@dpu.edu.in

Instructor

Dr. Madhura Pimplapure 

dr.madhurapimplapure@gmail.com

Instructor

Geetika Jha 

geetika.jha@dpu.edu.in

Instructor

sneha kulkarni 

sneha.umarji@dpu.edu.in

Instructor

Tejaswinee Anil Kankekar 

tejaswinee.k@dpu.edu.in

Instructor

Shivendra Vikram Singh 

shivendra.bhadauria@dpu.edu.in

Instructor

Ishita sil 

ishita.sil@dpu.edu.in

Instructor

Prasanna Nilekar Nilekar

prasanna.nilekar@dpu.edu.in

Assigned Students

Student

Dinesh Agarwal

dinesh.agarwal.dpu@gmail.com

Student

Dinesh Singh Punia

dinesh.punia.dpu@gmail.com

Student

Gourav sharma

gourav.sharma.dpu@gmail.com

Student

Radha shaw

radha.shaw.dpu@gmail.com

Student

Ritesh Chaurasia

ritesh.chaurasia.dpu@gmail.com