Capstone – Project
Go to market strategy for a new eCommerce marketplace
A Collaboration Between
CoBuyO offers a e-commerce solution for connecting like-interested buyers looking to purchase products at a lower price with sellers looking to move product and willing to strike a deal. Scheduled for launch in the coming weeks, the CoBuyO marketplace connects like-interested buyers and enables them to capitalize on their collective purchasing power to buy products from sellers in a higher volume and therefore at a lower price. As a new start-up launching a new product in the crowded e-commerce space, the team at CoBuyO is asking you to develop a marketing strategy “playbook” that drives immediate results in traffic to the CoBuyO website, customer transactions, and other key performance outcomes.
Project Topics
Marketing
Company Information
Company | CoBuyO |
HQ | N/A |
Revenue | Unlisted |
Employees | Unlisted |
Stage | Pre-Revenue Startup |
Hiring Potential | N/A |
Website | https://wonkamarket.com/ |
Company Overview
Experiential Learning Program Details
School | Dr. D Y Patil B School (DPU) |
Engagement Format | - |
Course | DPU Student Consulting Experience |
Level |
|
Students Enrolled | 127 |
Meeting Day & Time | TBD |
Student Time Commitment | 8-15 Hours Per Week |
Company Time Commitment | 2 Hours |
Duration | 7.14 Weeks |
Program Timeline
Touchpoints & Assignments | Due Date | Type | |
---|---|---|---|
PRE-KICKOFF Q&A @ 8:00 AM ET
PRE-KICKOFF Q&A @ 8:00 AM ET |
July 23rd, 2021 | Event na | |
REMINDER OF CONFIDENTIALITY
REMINDER OF CONFIDENTIALITY
During this program, you'll be working on a real project posed by a real industry partner. By registering for the CapSource system and participating in this Program, you are bound by the Rules of Engagement, including strict confidentiality of information shared with you. Please be respectful and professional.
|
July 23rd, 2021 | Event na | |
Teams Finalized & Shared with Industry Partner
Teams Finalized & Shared with Industry Partner |
July 25th, 2021 | Event na | |
UPLOAD YOUR RESUME
UPLOAD YOUR RESUME
|
July 26th, 2021 | Submission Required submission-required | |
KICKOFF EVALUATION DUE
KICKOFF EVALUATION DUE
Survey link: https://forms.gle/za5XPXjP7HQcauYr8
|
July 26th, 2021 | Evaluation evaluation | |
Professional Development Session with Greg Zlevor, Westwood International
Professional Development Session with Greg Zlevor, Westwood International |
July 27th, 2021 | Event na | |
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
OFFICIAL PROJECT KICKOFF @ 8:00 AM ET
Industry Partner to Share Calendar Invite with Web Conference Details
|
July 27th, 2021 | Event na | |
UPLOAD MILESOTNE #1 DELIVERABLE
UPLOAD MILESOTNE #1 DELIVERABLE
|
August 3rd, 2021 | Submission Required submission-required | |
TEMP CHECK #1 DUE
TEMP CHECK #1 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
|
August 10th, 2021 | Evaluation evaluation | |
UPLOAD MILESOTNE #2 DELIVERABLE
UPLOAD MILESOTNE #2 DELIVERABLE
|
August 18th, 2021 | Submission Required submission-required | |
TEMP CHECK #2 DUE
TEMP CHECK #2 DUE
Survey link: https://forms.gle/qehdB9gNSetDBLERA
|
August 31st, 2021 | Evaluation evaluation | |
UPLOAD MILESOTNE #3 DELIVERABLE
UPLOAD MILESOTNE #3 DELIVERABLE
|
September 1st, 2021 | Submission Required submission-required | |
Final Presentations
Final Presentations
Link provided by Industry Partner
|
September 14th, 2021 | Event na | |
OFFICIAL PROJECT END
OFFICIAL PROJECT END |
September 15th, 2021 | Event na | |
UPLOAD FINAL PRESENTATION
UPLOAD FINAL PRESENTATION
|
September 15th, 2021 | Submission Required submission-required | |
UPLOAD FINAL REPORT
UPLOAD FINAL REPORT
|
September 15th, 2021 | Submission Required submission-required | |
PEER EVALUATION DUE
PEER EVALUATION DUE
Survey link: https://forms.gle/ENFdrEDMqt8oYNfN9
|
September 17th, 2021 | Evaluation evaluation | |
SELF EVALUATION DUE
SELF EVALUATION DUE
Survey link: https://forms.gle/Lu4riHeLYKUEdnGEA
|
September 17th, 2021 | Evaluation evaluation |
Key Project Milestones
-
August 3, 2021 - Deep Dive into the CoBuyO Model
- What is the company’s business model and product?
- What are the company’s target demographic and customer segments?
- What is the value proposition? What is the customer’s problem and how the company’s product or service is solving that problem?
- What is the pricing model?
- What are the company’s performance goals and measures?
- What is the projected annual revenue?
Suggested Deliverable:
Internal report
-
August 18, 2021 - Cultivate Channels and Connections for Pre-launch Campaign
- What media channels are used by other companies in comparable e-commerce market spaces?
- Are there opportunities for the company and product being featured in mass media through editorials and/or press release?
- Who are the social influencers in this and similar market spaces?
- In what networks and demographics do they have the greatest influence?
- What is their brand?
- How can partnering with CoBuyO help them to reach their own goals?
- How can this partnership benefit CoBuyO?
- What existing networks with media, brand partners, and influencers can be leveraged?
- How can messaging in other channels get additional mileage and traction through social media?
- What costs are associated with these strategies?
Suggested Deliverable:
Report & Presentation
-
September 1, 2021 - Building an Network of Buyers, Sellers and Product
- Given the vastness of the e-commerce space, what strategies should you use to approach, analyze and identify trending products on other marketplaces? For top sellers?
- How would you approach and connect with top sellers and customer segments?
- What communication channels for raising awareness and interest?
- What kinds of messages would be effective for communicating CoBuyO’s unique value proposition to prospective buyers and sellers?
- What specific strategies do you anticipate will result in customer conversion, and why?
Suggested Deliverable:
Report & Presentation
-
September 15, 2021 - Launching the Product
- How are you measuring the effectiveness of the campaign? For instance:
- How much traffic is generated in the marketplace?
- What is the conversion rate?
- How effective are efforts to optimize internet searches?
- What impact are influencers making in your social media campaigns?
- Considering that launches sometimes reveal bugs or other unforeseen challenges, what are your suggestions for managing customers experiencing technical or other problems when using our product (customer service)?
Suggested Deliverable:
Launch Playbook
- How are you measuring the effectiveness of the campaign? For instance:
Project Resources
There are no resources currently available