Course Title

Business in Action, Fall 2021 (Joseph)

Collaboration Overview

Northern Illinois University's Business in Action course provides students with an opportunity to add real value to a real organization through carefully designed student consulting projects that span across various topics and academic disciplines. Students will be split into teams of 4-5 so they can work to support each other throughout the project process.  There are four different project scopes for the students to choose from and work on. Each section of Business in Action will have two teams working on each project scope.

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Engagement Format: Live Case

Think "Hackathon" or Case Competition with a whole class of students! This learning format allows educators to deliver experiential learning to students at scale. Students are often split into groups to work on a live case (or a series of cases) from a real host company that directly relates to key learning objectives.

Timeline & Next Steps

  • July 15, 2021

    Projects are fully scoped.

  • September 6, 2021

    Project Revealed! Students apply for preferred project

Project Inspiration

Project templates by topic that might inspire you…

Corporate Social Responsibility

Strategy Development
Requirements Planning
Evaluation and Recommendations

Customer Service

New Business Opportunity Assessment
New Product/Service Development
Customer Discovery/Interviewing

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization


Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing


Process Design Review
Scalability Assessment
Inter-Departmental Efficiency Assessment

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Talent Management

Talent Competency Mapping
Training & Development Curriculum Design
Talent Satisfaction Assessments

Academic Mentors


Elois Joseph

[email protected]

Academic Program Details

SchoolNorthern Illinois University (NIU)
CourseBusiness in Action, Fall 2021 (Joseph)
Graduate / Undergraduate
  • All Undergraduate
Students Enrolled40
Student Time Commitment4-7 Hours
Class Meeting Day & Time*Mondays & Wednesday 11:00am - 12:15pm PM CT

*Note: Company, faculty, and students will finalize meeting and communication schedule after collaboration is finalized

Collaboration Requirements

Requested Industries
Restaurants, Bars & Food Services, Retail
Requested Company Size
  • Established Startup
Duration13 Weeks (09/06/2021 - 12/10/2021)
Company Time Commitment2 Hours per week of mentoring, answering key questions, and providing access to helpful resources
Project Count4


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