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Create a “Blitz” Marketing Campaign for Private Wealth Management Company
Program Synopsis
About the Job & Role:
WealthBridge Financial is small business that aims to help CPAs, Real Estate Professionals, and Medical Professionals with their wealth management and retirement strategy. If you’re interested in the world of finance, this opportunity is for you! Throughout this program, you’ll be working directly with Peter Lichtenberg, a private wealth manager with over 30 years of experience. His hope is to leverage you and your team to build out a “blitz-style” marketing campaign to aid with brand recognition and customer adoption. After learning about the businesses core offerings, Peter expects that you’ll be able to assemble a strategic marketing plan, including target audience profiles and a marketing strategy so you can begin to test out the best ways for WealthBridge to acquire new customers.
Your internship challenge?
Create a “Blitz” Marketing Campaign for Private Wealth Management Company
How it Works:
By September 30th – Apply to Participate: Express your interest in this internship program by proposing a Solution to this Case Challenge: Conduct a Private Wealth Target Audience Assessment
By October 6th – Students Admitted
October 12th – November 22nd – Work on an Intern Team, Learn, Get Paid, and Compete for Full-Time Opportunities
During the WealthBridge internship program you will:
-Develop a Target Audience Overview
-Gather Intel & Feedback from Suggested Target Audience
-Develop Go-To-Market Strategy for your Target Audience
Participants will receive a $300 stipend on completion of the program.
Please apply to participate using this link:
https://capsource.io/vip/listings/blitz-marketing-campaign/
Once you apply, please complete this Case Assessment to be considered for this opportunity:
https://capsource.io/oc/private-wealth-target-audience-assessment/
Questions? Connect with Chakshu Mittal, Program Manager at CapSource via
[email protected]
Program Details
Company | WealthBridge Financial Group |
Engagement Format | Collaboration |
Commitment Level | Part-Time |
Opportunity Type | Paid |
Compensation | $300 to complete the program |
Hiring Potentials |
|
Duration | 5.9 Weeks (10/12/2021 - 11/22/2021) |
Number of Student Teams Needed | 1 |
Number of Interns per Team | 3 |
Relevant Topics
Account Management
Marketing
Reporting, Financial Planning & Analysis
Sales & Business Development
Program Timeline
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September 8, 2021 - Applications Open!
Candidates can begin applying for the Fall internship program!
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September 30, 2021 - Deadline to Complete Case Assessment
Deadline to complete the Case Assessment: Private Wealth Target Audience Assessment
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October 5, 2021 - Program Kickoff
Intern Program Kickoff – Let’s kick off the project and ensure alignment on timeline, milestones, goals, and objectives
Meeting Link/Time: TBA
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October 6, 2021 - Participants Finalized
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November 22, 2021 - Program End Date
Intern Program Conclusion – Final presentations and deliverables due!