|Nine years ago, founder David Hagan created LifeBrothers, a life coaching program, as a result of my passion for helping young men navigate life. The goal of LifeBrothers is to promote better health, authentic relationships and personal excellence in young men by encouraging men to hold themselves to a higher standard, to make better choices, and to create habits that deliver their desired future. I empower them to change their behavior and, in turn, to change the culture of alcohol abuse, drug use, hazing, sexual assault, sex without a condom and suicide on high school and college campuses. Other programs try to “tell” students what they can and cannot do and fail as a result. My program works because I have a compelling and graphically honest conversation with my men and inspire them to make better choices by deciding to do so themselves. LifeBrothers shows our brothers they are not alone with their fears and failures and, in doing so, opens the door for vulnerable, honest conversations and the amazing fraternal love and brotherhood that honesty creates. I have attached a few testimonials from young men and parents that illustrate the effectiveness of my program. The foundation of LifeBrothers is the copyrighted 20-point Life Brothers Promise that removes every stigma men have been given by society so they can have any conversation without fear, shame or hesitation. Under the LifeBrothers Promise, men have shared every issue imaginable with me including unintended pregnancies and sexually transmitted infections. When asked, these men admitted they were not wearing a condom because they did not have a condom with them because they were embarrassed to be seen carrying condoms, so, I invented UnderCover Rubber because, you cannot use a condom unless you have one– see below.
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