Build a Market Overview and Competitive Analysis of the Sexual Health Education Market

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The Company

Name	LifeBrothers
Tagline	Charting a Life Course Together
HQ	Greensboro, North Carolina
# Employees	Unlisted
Growth Stage	High-Growth Startup
Website	https://lifebrothers.net/
Description	Nine years ago, founder David Hagan created LifeBrothers, a life coaching program, as a result of my passion for helping young men navigate life. The goal of LifeBrothers is to promote better health, authentic relationships and personal excellence in young men by encouraging men to hold themselves to a higher standard, to make better choices, and to create habits that deliver their desired future. I empower them to change their behavior and, in turn, to change the culture of alcohol abuse, drug use, hazing, sexual assault, sex without a condom and suicide on high school and college campuses. Other programs try to “tell” students what they can and cannot do and fail as a result. My program works because I have a compelling and graphically honest conversation with my men and inspire them to make better choices by deciding to do so themselves. LifeBrothers shows our brothers they are not alone with their fears and failures and, in doing so, opens the door for vulnerable, honest conversations and the amazing fraternal love and brotherhood that honesty creates. I have attached a few testimonials from young men and parents that illustrate the effectiveness of my program. The foundation of LifeBrothers is the copyrighted 20-point Life Brothers Promise that removes every stigma men have been given by society so they can have any conversation without fear, shame or hesitation. Under the LifeBrothers Promise, men have shared every issue imaginable with me including unintended pregnancies and sexually transmitted infections. When asked, these men admitted they were not wearing a condom because they did not have a condom with them because they were embarrassed to be seen carrying condoms, so, I invented UnderCover Rubber because, you cannot use a condom unless you have one– see below.
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The Case Assignment

Build a Market Overview and Competitive Analysis of the Sexual Health Education Market

Case Synopsis

The sexual health education market has changed a lot in the last few decades. The founder of Life Brothers has been a leader in the Sex-Ed market for a long time but is interested in your feedback on best practices and programs that exist around the US.

What are some of the key components required in the sexual health education curriculum? Who are some of the current leaders in the industry? What makes LifeBrothers and their UnderCover Rubber product unique? Why is this curriculum important? Who funds the development and delivery of this curriculum? How is most of this curriculum delivered currently? What opportunities, in terms of new products and programs, exist in this market?

Please prepare to address these questions in your report

Your Instructions

Please build a 1-2 page report on the market size and key competitors. Highlight what makes us different / better than our competition. Be sure to analyze each of their marketing strategies as well!