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Build a Marketing Strategy to Grow and Engage our Target Market
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Internship Program Synopsis
Who are our competitors? What does the market look like?
What does our target audience think of the product? (interview 5-10 friends to better understand their views, reservations, expectations, etc.)
How should we enhance/improve the product?
How should we price the product?
What are the best ways to distribute the product? (Consider Logistics)
What should be our overall marketing strategy?
How should we promote our company?
What channels should we utilize?
What budget is appropriate for advertising?
What messaging should we use?
What additional/complimentary products could we offer?
VIP Info & Engagement Details
|Compensation||$75 per candidate for participating|
|Duration||7.6 Weeks (09/27/2021 - 11/19/2021)|
|Number of Student Teams Needed||3|
|Number of Interns per Team||4|
Corporate Social Responsibility
Product Design & Development
Purchasing, Logistics, Supply Chain
Reporting, Financial Planning & Analysis
July 22, 2021 - Application Opens
Candidates can begin applying for the Fall internship program!
September 18, 2021 - Deadline to complete Case Assessment
Deadline to complete the Case Assessment: Build a Market Overview and Competitive Analysis for Discreet Condom Holders
September 21, 2021 - Participants Finalized
Participants finalized, teams assigned
September 23, 2021 - Pre-kickoff happy hour!
Pre-kickoff happy hour!
September 27, 2021 - Program Kickoff
Intern Program Kickoff – Let’s kick off the project and ensure alignment on timeline, milestones, goals, and objectives
November 19, 2021 - Program End
Intern Program Conclusion – Final presentations and deliverables due!