Build a Marketing Strategy to Grow and Engage our Target Market

Internship Program Synopsis

Who are our competitors? What does the market look like?
What does our target audience think of the product? (interview 5-10 friends to better understand their views, reservations, expectations, etc.)
How should we enhance/improve the product?
How should we price the product?
What are the best ways to distribute the product? (Consider Logistics)
What should be our overall marketing strategy?
How should we promote our company?
What channels should we utilize?
What budget is appropriate for advertising?
What messaging should we use?
What additional/complimentary products could we offer?

VIP Info & Engagement Details

CompanyUnderCover Rubber
Engagement FormatCompetition
Commitment LevelPart-Time
Opportunity TypePaid
Compensation$75 per candidate for participating
Hiring Potentials
  • Follow-on Projects
  • Formal Internship
Duration7.6 Weeks (09/27/2021 - 11/19/2021)
Number of Student Teams Needed3
Number of Interns per Team4

Industry Mentors


David Hagan 

[email protected]

Relevant Topics

Corporate Social Responsibility

Growth Strategy


Product Design & Development

Purchasing, Logistics, Supply Chain

Reporting, Financial Planning & Analysis

Program Timeline

  • July 22, 2021 - Application Opens

    Candidates can begin applying for the Fall internship program!

  • September 18, 2021 - Deadline to complete Case Assessment

  • September 21, 2021 - Participants Finalized

    Participants finalized, teams assigned

  • September 23, 2021 - Pre-kickoff happy hour!

    Pre-kickoff happy hour!

  • September 27, 2021 - Program Kickoff

    Intern Program Kickoff – Let’s kick off the project and ensure alignment on timeline, milestones, goals, and objectives

  • November 19, 2021 - Program End

    Intern Program Conclusion – Final presentations and deliverables due!

Start Building Your Career!