Develop a Growth Strategy for Coinsource’s New B2B Bitcoin ATM Platform as a Service Model

Case Synopsis

Coinsource is the world's leader in Bitcoin ATMs and also the largest global operator. Since launching in 2015, Coinsource has focused on providing consumers around the US with access to Bitcoin ATMs. Now that they've validated their B2C model and are reaching consumers across 44 US States, Coinsource has just officially launched a B2B approach, which enables enterprise customers from around the world to leverage their technology and infrastructure to own and operate their own network of Bitcoin ATMs. This turnkey Platform as a Service model will ideally enable Coinsource to grow into the global leader and go-to standard for Bitcoin ATMs. The goal of this case is to help Coinsource better define their growth strategy with their new B2B approach, including a market, competitor, and target audience assessment. They're also eager to explore novel ways of reaching their target audience through unique and effective sales and marketing tactics.

Relevant Topics

Data Management

Data Scrubbing & Reorganization
Data Synthesis & Visualization
KPI Design Visualization

Growth Strategy

Business Opportunity Research
Prospecting New Relationships
Designing & Scaling Processes

Marketing

Branding Strategy/Redesign
Social Media Optimization
User/Customer Acquisition Strategy Development & Testing

Product Design & Development

User Testing/Interviewing
Requirements Planning
Product Development/Extension

Reporting, Financial Planning & Analysis

Growth Analysis
Valuations Assessment
Financial Performance Analysis​

Sales & Business Development

New Business Opportunity Assessment
Market Testing
Customer Discovery/Interviewing

Learning Objectives

  • Differentiate B2B vs. B2C products, sales strategies, and business models
  • Aptitude with blockchain, bitcoins, and ATMs
  • Understanding sales and marketing channels
  • Propose viable scalable go-to-market strategy

Company Overview

NameCoinsource
TaglineThe Most Trusted Bitcoin ATM Network
HQTexas
RevenueUnlisted
# Employees25-50
Hiring Potential
  • Follow-on Projects
  • Formal Internship
  • Entry Level Full-Time
Growth StageHigh-Growth Startup
Websitehttp://www.coinsource.net/
Funding StatusUnlisted
Funding SizeUnlisted
DescriptionCoinsource makes buying and selling Bitcoin with cash easier and faster than ever with its state-of-the-art, proprietary software. Coinsource offers the fastest, easiest and most secure way to purchase Bitcoin with cash. It offers a remote enrollment feature which allows our customers to create their Coinsource account at home or on the go, greatly reducing the time needed at the physical ATM. Coinsource plans to grow through their Bitcoin ATM Platform as a Service Model, which enables anyone in the world to own and operate their own network of Bitcoin ATMs. Founded in 2015, the Texas-based company gives any person the ability to buy and sell bitcoin with US dollars at physical kiosks located around the country. Coinsource now has a portfolio of over 400+ machines across 44 US States.
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